Category: SEO/SEM/Online Campaigns

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France eyes ‘Google Tax’ for French websites

French President Francois Hollande is considering a pushing for a new tax that would see search engines such as Google have to pay each time they use content from French media. Hollande discussed the topic with Eric Schmidt, executive chairman of Google, during a meeting in Paris on Monday. Hollande says the rapid expansion of...

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Small Players Seek an Alternative to the Expense of Pay-Per-Click

When Tom Telford helped found a vacation rental management company, Blue Creek Cabins, in 2001, he wanted a quick and easy way to connect with people looking to rent the 20 cabins he and his partner managed in and around the mountains of picturesque Helen, Ga. That is when he heard about a program called...

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How to Improve Your Small Business’s Email Marketing

All the attention social media gets in the marketing world might be convincing you that email is dead. Far from it. Email marketing volume hit record-setting levels during June  2012, and total email volume growth for this year is expected to surpass that of 2011, according to a study by email marketing company Responsys Inc....

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This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

Maybe this is the reason General Motors went “mental” and pulled its Facebook ad budget. Digital marketing is confusing—really confusing—as this insane graphic shows (below). Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess. This depiction of the digital marketing landscape was shown...

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How Much Does SEO Cost? 3 Analogies To Help You Determine Its Value

Great article covering the fundamental perspective towards proper SEO and online campaigns. Explains SEO why matters, and provides analogies on how one can best understand what the best solution/option is for them. We recommend anyone interested in these type services, start by reading this post. < Click Here For Full Article >