Category: Marketing

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How to Improve Your Small Business’s Email Marketing

All the attention social media gets in the marketing world might be convincing you that email is dead. Far from it. Email marketing volume hit record-setting levels during June  2012, and total email volume growth for this year is expected to surpass that of 2011, according to a study by email marketing company Responsys Inc....

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Nine Major Ways Criminals Use Facebook

Great article, on how a cyber-criminal views Facebook as an opportunity: Hacking Accounts When criminals hack a Facebook account, they typically use one of several available “brute force” tools, Grayson Milbourne, Webroot’s Manager of Threat Research for North America, told 24/7 Wall St. in an interview. These tools cycle through a common password dictionary, and...

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This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

Maybe this is the reason General Motors went “mental” and pulled its Facebook ad budget. Digital marketing is confusing—really confusing—as this insane graphic shows (below). Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess. This depiction of the digital marketing landscape was shown...

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How Much Does SEO Cost? 3 Analogies To Help You Determine Its Value

Great article covering the fundamental perspective towards proper SEO and online campaigns. Explains SEO why matters, and provides analogies on how one can best understand what the best solution/option is for them. We recommend anyone interested in these type services, start by reading this post. < Click Here For Full Article >