Search Engine Optimization

In order to provide clients with complete Internet Presence Development services, Golden State Web Solutions has an exclusive partnership with Best Rank, Inc., one of California’s best Search Engine Marketing firms. Through our affiliation with Best Rank, we guarantee a multi-faceted and comprehensive approach to our clients’ online marketing campaigns, an approach that includes traditional search engine optimization as well as social media networking.



ORGANIC SEARCH ENGINE OPTIMIZATION
Organic search engine optimization is the practice of creating or modifying a website’s content so that it becomes more visible in organic, search engine results pages.

Why should you invest in Organic SEO?
Over 80% of all clicks resulting from online searches go to organic result listings, rather than to paid ads. This means that if you can raise your company’s search engine ranking to be in the Top 30 spots for major search engines like Google and Yahoo!, you are guaranteed an increase in web traffic for the your targeted keywords. If you can raise your rank into the Top 10 spots, the increase in traffic to your company’s site can be even more significant. A efficient, Organic SEO campaign is the best way to:

• Generate traffic from people who are looking for the products and services you offer
• Improve your long-term online visibility
• Improve your on-site conversions

SEO Done Right
Some search engine optimization companies will spend a lot of time and money to obtain a number one ranking for a single targeted keyword. And while on the surface it might seem appealing to have the number one spot for a specific search term, it makes little business sense when you consider that an optimized site can generate thousands of hits from different keywords each day. The success of Best Rank, Inc. was founded on the company’s thorough knowledge of good SEO practices, and now with their affiliation to GSWS, they will be helping our clients achieve their maximum earning potential.


SEARCH ENGINE MARKETING
Along with organic SEO, Search Engine Marketing (SEM) is another service that we provide through our partnership with Best Rank, Inc. Search Engine Marketing is the practice of using a variety of online marketing strategies to leverage the power of the internet’s three major search engines, Google, Yahoo!, and Bing.

The central goal of search engine marketing is to expose your company’s site to as many potential customers as possible. This is done through a variety of methods, including blog creation and maintenance, article writing, press releases, link-building campaigns and directory submissions in addition to on-site SEO. All of these techniques increase your online presence and make it easier for consumers to find you. In essence, SEM funnels relevant traffic to your website, which translates directly into increased sales.


SOCIAL MEDIA MARKETING
Social media marketing is an online marketing practice that involves promoting a business or website by actively interacting with potential customers online through popular social networking websites and other online communities. Social media marketing includes things like making RSS feeds available and embedding social network share buttons on your business’s website, blogs and articles. Popular social media sites include digg.com, stumbleupon.com, youtube.com, reddit.com, twitter.com, facebook.com and many others.

How does social media tie into your SEO efforts?
Put simply, the more popularity a piece of media content achieves within high-influence social media networks, the higher its rankings will be in popular online search engines like Google and Yahoo!. Organic search engine rankings are a reflection of what is popular on the web. If a large number of people are talking about and linking to your articles and website, then search engines will want to give your website a higher ranking than less talked about sites. Social media marketing is a low-cost marketing strategy that yields high returns. It’s benefits include but are not limited to: increased traffic and exposure, product branding and consumer mindshare, increases subscribers, and inbound links.


LOCAL SEARCH OPTIMIZATION
More and more people are using search engines to find everyday products and services in their local area. Everything from grocery stores, restaurants, lawyers, medical professionals, etc. To cater to people searching for local services, major search engines have started to increased the amount of localized search results in their organic listings. They have essentially created a separate index that deals specifically with local businesses that wish to advertise their products and services to their regional audiences.

Google, for example, has a new “local listings” index. When somebody types in a search query such as “carpet cleaners in San Diego”, they will see in the results page that the traditional search engine results have been pushed down the list by the local results from Google’s San Diego directory index. These local search results are not actually representative of the ranking system that affects website listings. Rather, these new local listings were created for the respective businesses themselves, which will show up on Google maps when people search for them. 

With our partnership with Best Rank, Inc., we are able to optimize your business listings in local search engine results, as well as optimizing your business for traditional website listings.